About Us


AM Experience Group values the power and the impact of a well-told story.
With a creative and transformative approach, using the Experience Design methodology, we take imagination to a new level of excellence and demand, resulting in memorable and impactful experiences that create true happiness...



We are at the forefront of development, implementation and commercialisation of memorable experiences for large, busy, public and commercial spaces.
We represent a proven record with more than 20 years' experience and a multidisciplinary team, where each professional, from the most varied backgrounds of expertisation, brings their know-how to the table on a daily basis in AM's customised services and projects.

We are AM Experience Group - we create happiness!

20 years of memories.
20 years of stories.
20 years of experiences.

We proudly embrace the 20 years of work experience that have marked our past and we fight with renewed enthusiasm for everything that is yet to come.

  • 2001

    AM Experience Group was created by Pedro Martins;

  • 2009

    AM Illumination & Arts
    Internationalization with a Festive Lighting Project and Christmas Decoration.

    Client: Inter Ikea (INGKA)

  • 2013

    AM Live
    Production of the first live musical theatre show - The Nutcracker on Ice.

    Client: MAR Shopping Matosinhos (INGKA)

  • 2015

    AM Live
    Expansion of the musical theatre show to Lisbon - Snow White on Ice.

    Client: Alegro Alfragide (Nhood)

  • 2020

    AM Live
    Expansion of the theatre's experiences to the digital world - launch of the www.magianogelo.com portal.

  • 2022

    AM Experience Group
    Certification in:

    • Quality Management (ISO 9001:2015)

    • Environmental Management (ISO 14001:2015)

    • Occupational Health and Safety Management (ISO 45001)

    • Sustainable Events (ISO 20121)

I am
+ Sustainable

It is with great pride that we reaffirm that AM Experience Group is a certified eco-friendly company. We are committed to incorporating new approaches that fulfil the needs of our clients and employees without negatively impacting the planet as a whole.

We are a certified company in the areas of quality management (ISO 9001:2015), environmental management (ISO 14001:2015), occupational health and safety management (ISO 45001) and sustainable events (ISO 20121).