In a world that is becoming more complex every day, where human fragilities everyday become more visible, it's urgent to reflect and rethink how we can contribute to a new change, and how we can use your unique magic to make a truly distinctive mark, by taking small day-to-day actions and moving towards a more cohesive, inclusive, and respectful world.

"Real magic is what we make it" - is the main message from the Magic Firefly to 2022. At AM Experience Group we couldn't remain indifferent to this solidarity campaign, especially since we are active agents in spreading magic around the world.

There were many of us who joined with an opened smile and a full heart, to contribute for a better World!